EFIC 2011 was one of the largest congresses to date, with more than 4,000 delegates descending on Hamburg to learn about the latest developments in chronic pain management. One of the key messages was the need to recognise pain as a disease in its own right, not just as a symptom.

Sharad, Musion, PR agency Red Consultancy and production partner Lux Monkey all helped bring an impressive educational 3D holographic experience to life for attendees.