Max Mara flew in VIP guests and fashion fanatics for a compelling holographic launch show titled ‘Fantastic Journey’. This was to celebrate the opening of the fashion brand’s flagship store in Hong Kong as well as Milan Fashion Week.

Inspired by a theme based on luxury travel, over 60 models in 80 outfits appeared on stage with the most impressive part of the project a 3D projection of a Chinese garden in the night as well as the technical achievement in the face of challenging conditions.