Since it was started by the late Paul Arden in 1991, the New Directors Showcase is a major event in the Cannes Lions calendar. To celebrate its 20th year, Richard Myers, who was Saatchi & Saatchi’s Director for Global Culture at the time, took to the stage as a 3D holographic projection to introduce a virtual version of Arden.

Led by Saatchi & Saatchi London, the illusion was created by SquareZero and involved original footage, a specially filmed body double, a voice double, facial motion capture with lip syncing and CGI modelling. The deadlines were extremely tight and the event was delivered in under twelve hours – an impressive feat amid busy scheduling set by the organisers of Cannes Lions.