WRG delivered a five-day corporate event for EE’s 15,000 sales staff, retail partners and customer care teams. Participants were brought together to learn how the brand would market itself moving forward. In groups of 400, each ‘EE Live session’ began with an in-person holographic speech from CEO Olaf Swantee and members of the Board.

The presentation content invited the participants to get involved by experiencing the new EE. In the spirit of innovative technologies, the event was an interactive experience, immersing employees in all things 4G – and uniting them under the look, feel, and vision of the new EE brand.