Virtual Presence

BASE CHECK

OCTOBER 2012

Location: Brussels, Belgium

BASE Check, a new mobile tariff for Belgium’s urban youth, included a free Spotify account and city guide mobile app explaining exciting things to do in Brussels. A unique element of the app was allowing users to see a statue of themselves in the city.

With Belgium’s Duval Guillaume leading the production, Dominic Faraway handling the live special effects and Sharad and his team at Musion responsible for the 3D holographic platform, the creative trio delivered an amazing experience.

Each user was shown a six-metre tall holographic statue of themselves in the middle of an open city square. Over 100 virtual statues were delivered in a single evening and the buzz on social media made sure those across the world shared in the experience.

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