Virtual Presence

CANNES LIONS NEW DIRECTORS SHOWCASE BY SAATCHI & SAATCHI

JUNE 2010

Location: Cannes, FRANCE

Since it was started by the late Paul Arden in 1991, the New Directors Showcase is a major event in the Cannes Lions calendar. To celebrate its 20th year, Richard Myers, who was Saatchi & Saatchi’s Director for Global Culture at the time, took to the stage as a 3D holographic projection to introduce a virtual version of Arden.

Led by Saatchi & Saatchi London, the illusion was created by SquareZero and involved original footage, a specially filmed body double, a voice double, facial motion capture with lip syncing and CGI modelling. The deadlines were extremely tight and would have been impossible without Sharad and his Musion team. The event was delivered in under twelve hours – an impressive feat amid busy scheduling set by the organisers of Cannes Lions.

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