Virtual Presence

EXTELL DEVELOPMENT – ONE RIVERSIDE PLACE

NOVEMBER 2013

Location: New York, USA

Extell Development Company’s 2013 sales campaign focused on a new 35-story condominium of 219 luxury residential apartments. A show-stopping theatrical production of holographic projections was the centrepiece, which included a virtual waterfront neighbourhood and trip through the complex before it was even completed.

The project was led by Wordsearch’s London and New York teams and filmed / animated by River Film in London. At the heart of the entire process was Sharad and his team at Musion.

Karen Duncan, the company’s Sales Director, said the experience was so immersive, “that children who were apartment shopping with their parents went racing up to the wall to touch what they thought they were seeing.”

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