Virtual Presence

LEXUS – DESIGN INTERUPTED

SEPTEMBER 2013

Location: New York, USA

To launch the company’s new performance sedan, Lexus hosted a ‘MADE Fashion Week’ with a live holographic performance art experience. ‘Lexus Design Disrupted’ featured supermodel Coco Rocha, a bold retrospective from designer Giles Deacon and a creative showcase inspired by the brand’s commitment to design and technology.

Sharad and his team at Musion’s 3D mapping and choreographed narrative was supported by a visually stunning show from Obscura and Legs Media. The cutting-edge spectacle turned the stage into an illusionary world where 3D projections interacted with their real-life counterparts to tell a metaphorical story of disruption as an inevitable phenomenon in nature.

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