Virtual Presence

NOVARTIS – VOLTAROL – WESTFIELD

OCTOBER 2010

Location: London, UK

Over 85,000 people experienced a stunning retail experience when Novartis brought its ‘Joy of Movement’ brand to life. Musion holographic projections merged with a state of the art dance floor designed to convert the audience’s movement into kinetic energy.

Once enough energy had been generated, the live holographic show started and the projections danced and addressed audience members. The supporting online video of the event generated over 200,000 online views within three weeks. Sharad and his team worked with Saatchi & Saatchi’s Geneva bureau and SquareZero as the project’s production partner.

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